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MAP: The Marketing and AI Programme for trades business owners

Fill your diary with profitable jobs in 6 months

Without spending your evenings on marketing, chasing quotes or answering the phone up a ladder. We build it with you, then AI runs it.

I need more profitable leads
Introduction session end of January 2027Month 1 February 2027Live online via ZoomOnly 20 places
1What is it?

Live coaching that builds your marketing with you

MAP is 6 months of live monthly coaching and training with Craig. Each month you build one part of your marketing system, step by step, and we set up the AI tools that run it for you. By the end you've got a complete system bringing in the right jobs, not just a notebook full of ideas.

Every month you get

Livetraining day with Craig on Zoom
Check-inan accountability session to keep you on track
Toolsworkbooks, templates and AI set-ups
Supporthelp between sessions in the MAP WhatsApp group

Every session is recorded. Only 20 places, so everyone gets proper help.

Trades business owners at a Trades Freedom Club event

Is it for you?

Trades who are brilliant at the job and winging the marketing. Sound familiar?

  • Spending time and money on marketing that doesn't bring in the right work
  • Attracting time-wasters and tyre-kickers who just want the cheapest price
  • Missing calls up a ladder, then watching the job go elsewhere
  • Chasing quotes and writing posts at 10pm instead of being with your family

If that's you, MAP was built for you.

2How does it work?

Learn it. Build it. Automate it.

1Learn itA training day with Craig every month, live and recorded
2Build itYour workbook and accountability make sure it gets done
3Automate itAI runs it while you're on the tools
  • A training day every month
  • A monthly accountability session
  • A workbook every month
  • A WhatsApp group for help
  • Every session recorded
  • The AI Toolkit for Trades

Every month follows the same 3 steps, and each month builds on the last. Here's the route.

Your route

The MAP, month by month

Tap a stop on the route to see what you build and the AI you unlock.

What you build
    AI you unlock

    3What will I get out of it?

    By Month 6, AI is doing this for you

    More of the right jobs, fewer time-wasters, and your evenings back. Here's what's running in your business when you finish:

    Answering every call

    An AI receptionist answers every call and message, 24/7, asks your vetting questions and books the survey.

    Chasing every quote

    Quotes go out fast and get followed up automatically, so jobs stop slipping through the cracks.

    Writing your posts

    A month of social posts in an hour, written from your voice notes and job photos.

    Getting you reviews

    Every happy customer gets asked for a 5-star Google review, without you lifting a finger.

    Getting you found

    On Google AND when customers ask ChatGPT who the best trade in town is.

    Running your ads

    Facebook, Instagram and Google Local Services ads written and tested for you.

    More profitable jobsThe right customers, at the right price
    No more missed callsEvery call and message answered, 24/7
    Your evenings backNo more quotes and posts at 10pm
    Try it: what's it worth to you?

    What are missed calls costing you?

    Move the sliders. Be honest, nobody's watching.

    You could be losing
    £0
    a year
    Stop losing jobs

    A rough guide based on 48 working weeks. MAP's AI receptionist answers every call and message, 24/7.

    4How much does it cost?

    One simple price

    £997+VAT a month for 6 months
    Or pay in full and get a month free: £4,985+VAT (saving £997)
    • A training day with Craig every month
    • A monthly accountability session
    • A workbook every month
    • The MAP WhatsApp group
    • Every session recorded
    • The AI Toolkit for Trades
    Founding member bonus: join by midnight on Fri 23rd October and get the AI Toolkit for Trades free.
    Secure my place
    1Pay your first month to secure your place
    2Sign your agreement online
    3The other 5 payments go out by Direct Debit
    Your first month is your deposit and secures your place today. Only 20 places. Doors close at the introduction session.
    5Why trust us?

    Don't take our word for it

    Craig Wilkinson on stage
    Your coach

    Craig Wilkinson

    Craig is a joiner by trade who built, scaled and sold a highly profitable construction company. Since 2012 he's stood on over 500 stages and coached more than 30,000 tradesmen and women.

    He's the founder of Trades Freedom Club and host of the Rise of the Trades Podcast, and he's spent years helping trades get consistent leads with marketing, automation and sales systems.

    30,000+trades coached
    500+stages
    2012coaching since

    What our members say

    "I'm a new business with no website and no leads. I'm now sold out and can't cope with any more new leads."

    Jamie Cureton, plumber

    "Immediately grew our sales by £85,000 and increased net profit by 266%."

    Chris Robinson

    Your questions answered

    I'm too busy for a 6-month programme.

    That's exactly why you need it. It's 1 training day a month, recorded, with a workbook you can do in the van.

    I'm rubbish with tech.

    We set everything up WITH you, step by step.

    Do I need LeadZilla?

    You'll get the most from it. It's £147+VAT a month after a 14-day free trial, paid for separately.

    How do I pay?

    Your deposit (£997+VAT) secures your place by card. Then you sign your agreement, and the other 5 payments come out by Direct Debit. Or pay in full and get a month free.

    When does it start?

    The introduction session is at the end of January 2027 and Month 1 is February. Until then you get monthly quick wins, so you're getting results before we start.

    What day are the sessions?

    Dates are set around the TFC calendar and sent to you well in advance, with the Zoom link. Every session is recorded too.

    I couldn't watch the Masterclass live.

    No problem. Watch the replay, then book a quick call with David if you want to talk it through.

    Only 20 places

    You've got the blueprint. Now let's build it.

    In 6 months you could have a marketing system that brings in the right jobs, with AI running it. Or you could be exactly where you are now.

    I need more profitable leads
    © 2026 Trades Freedom Club